BELLABEAT

Bellabeat is a women's health tech company that creates beautiful, innovative products that help women track their overall health and wellness. The task was to refresh their brand identity and digital experience to better reflect their mission of empowering women through technology.

The challenge was to further iterate on a cohesive brand identity that would appeal to health-conscious women while maintaining a premium, lifestyle-oriented aesthetic. The design needed to balance technical functionality with an approachable, warm visual language that would make health tracking feel like a natural part of daily life.