Team GB / 2020
THIS IS WHAT MAKES US
Creative Direction/Cinematography/Animation
Overview
4
Weeks of Piccadilly Circus display
2.8M
Daily impressions
+22%
Increase in Team GB merchandise sales
In the run up to the 2020 Tokyo Olympics, Team GB wanted to bring the country together with their 'This is What Makes Us' campaign. Athletes at the top of their form from each sport were interviewed, and an animation was shown for 4 weeks throughout the summer on the Piccadilly Circus screens. This included a full screen takeover twice an hour.