I help brandsI help brands tell compellingtell compelling stories throughstories through design,design, motion,motion, andand creative direction.creative direction.

I work across the full spectrum of brand, from early strategy and identity through to design, motion, and everything in between. My focus is on craft that serves a purpose: making ideas tangible and messages unmissable.

The last three years have been spent embedded in AI-native companies, collaborating closely with product and engineering teams. It's taught me how to translate technical complexity into work that connects with real people.

I've partnered with brands like Spotify, Coca-Cola, Team GB, and adidas, alongside early-stage startups building products that didn't exist before. Whether it's a global campaign or a product launch, the approach is the same: understand deeply, then design with intention.