I make brands that can keep up with the companies underneath them.

Nine years across brand, motion and digital, the last three inside AI-native companies where the product changes weekly and the brand has to keep up. That's taught me to build systems rather than one-off artefacts: identities that survive a new product line, motion languages a team can reuse, guidelines that read like instructions rather than mood.

I work by hand and with agents. I set the direction, make the taste calls and finish the frames that matter. The agents do the transcription, the variants and the ports between tools, the parts of the job that used to eat the last week of every launch. The work arrives faster and goes further than the brief. This site was built the same way. The colophon has the detail.

I'm at my best when the scope is unclear and the standard is high: a launch with no script, a company with no identity, a homepage nobody has built before. Out of scope, by design.

What I am for

• Brand strategy and identity. Positioning, narrative, identity systems and guidelines that still work once the team has doubled.
• Motion and film. Launch films, product motion, sizzles, in-product loops. After Effects, Premiere, TouchDesigner, code.
• Web and creative technology. Homepages, WebGL heroes, generative tooling, design systems shipped as code.
• Campaign and events. Paid social systems, reports, booths, print, the whole surface of a brand in public.