Work / Artie

Artie

01 piece

Artie

Brand partner to a real-time data startup in San Francisco: strategy, motion, demand gen, merch and print.

artie-loop.mp4
Role
Brand partner, freelance, across the whole brand: strategy, motion, demand gen creative, merch, events and print.
With
Artie marketing team, San Francisco
Scope
Brand strategy, Motion, Demand gen, Merch, Print
Agents
  • Illustration and sticker explorations were generated and iterated with agents before the final artwork was drawn by hand.
  • Whitepaper figures were built as code-defined SVG so they could be regenerated in light and dark.

Artie is a Y Combinator company in San Francisco doing real-time change data capture. I work with their marketing team as a brand partner on the whole brand: strategy and direction as much as the making, whatever the brand needs that week.

Agents intro card. A portrait cut runs on social.artie-loop.mp4

What ships

A logo sting and end frame that open and close every video. A globe piece for their global footprint. Intro cards for Agents. Event announcements for the Rows and Columns Summit, speaker cards, a partnership post with Grafana and the weekly social run. A print-ready sticker pack. An A5 one-pager for intern day. Comparison collateral and a technical whitepaper with figures on latency and retention, in light and dark.

Globe.artie-globe.mp4
End frame.artie-endframe.mp4
We'll be at Rows and Columns Summit, September 22, The CJM, San Francisco
Event announcement.artie-social-summit.webp
I'll be at the Rows and Columns Summit, with a speaker portrait
Speaker card.artie-social-speaker.webp
Replication without complication, set in holographic type on black
Replication without complication. The sticker artwork, holographic in print.artie-social-replication.webp
Real-time data replication. Now for free. Over a row of gradient hexagons
Free tier launch.artie-social-free-hex.webp
Real-time data replication. For free. With rows processed and plan cost tiles
Free tier, with the product.artie-social-free-charts.webp
Artie metrics in Grafana Cloud
Partnership post with Grafana.artie-social-grafana.webp

How it works

The brief is the whole brand: strategy, motion, demand gen, merch, events and print. The useful part is being the one person who sees every surface, so a decision made in one place holds everywhere. Most weeks that means leaving them a system they can run without me: templates, rules for the type and the gradient, and a set of pieces to copy from.