Work / Honest, The Coca-Cola Company
Honest, The Coca-Cola Company
01 piece
Don't Believe Us
A European launch campaign for an organic drinks brand that asked people not to take its word for it.
- Role
- Creative direction, design, animation and print at The Studio, Hill+Knowlton: print, out-of-home, press, animation, social and the market toolkit.
- With
- The Studio, Hill+Knowlton · The Coca-Cola Company
- Scope
- Campaign, Print, Animation, Toolkit
- Year
- 2022
The work
Honest launched across Europe with a line that turned the category's claims inside out: don't believe us, check for yourself. I directed and designed the launch system across print, out-of-home, press and social, animated the campaign films, and built the toolkit that let each market adapt it without losing the idea.
