Work / Spotify
Spotify
01 piece
Time To Play Fair
Spotify's public case against Apple's App Store rules. The complaint became an EU case and, in 2024, a €1.8bn fine.
- Role
- Animation style, character design and the interactive timeline, at The Studio, Hill+Knowlton.
- With
- The Studio, Hill+Knowlton · Spotify public affairs
- Scope
- Campaign, Animation, Interactive, Character
- Year
- 2019
- Outcome
- Spotify's complaint, made public through this campaign, led to a European Commission investigation and a €1.8bn fine against Apple in March 2024.
Outcome
Time To Play Fair was the public face of Spotify's 2019 antitrust complaint against Apple. The European Commission opened a formal investigation in 2020 and in March 2024 fined Apple €1.8bn for stopping music streaming services from telling users about cheaper options outside the App Store. Not many campaign sites get to point at a regulatory outcome. This one can.
The work
A campaign site built around a timeline of Apple's conduct, told through animation and character rather than legal language. I set the animation style, designed the characters and built the interactive timeline that carried the argument step by step.
